When should a roofer advertise in South Florida?

Ideally in early spring, ahead of hurricane season, which begins June 1, and again through the summer when storm damage drives calls.

Is it better to advertise all year or only in peak season?

A steady presence builds familiarity, so homeowners think of you before they need you. Many businesses keep a regular ad all year and add a larger placement ahead of their busiest months.

Planning

The South Florida Home Services Advertising Calendar: When to Run Your Ads

By Household Referral MagazineOctober 24, 20265 min read

Spring: get ahead of hurricane season

Atlantic hurricane season runs from June 1 to November 30. Homeowners think about roofs, impact windows, doors and shutters in the weeks before it starts, so roofers, window and door companies and insurance professionals should be visible by early spring.

Summer: cooling and storm repairs

AC repair and replacement spike when the heat arrives, and storm damage brings roofing, tree service and restoration calls. Plan these ads to be in homes before the first heat wave, not after.

Fall: wrap-ups and maintenance

As the season winds down, homeowners schedule maintenance, painting, landscaping and pool work. It is also a strong time for insurance reviews and for year-long advertising agreements for the year ahead.

Winter: remodeling and real estate

South Florida is busy in the winter months, with seasonal residents arriving and many homeowners planning kitchens, baths and renovations. Real estate agents, mortgage lenders and remodelers often see more activity.

Keep a steady presence

Because Household Referral publishes 12 issues a year, you can show up every month and increase your presence ahead of your own peak season. A 12-month agreement earns a 15% discount.