What is a tracked phone number?

It is a unique phone number used only on one ad. Calls to it forward to your real phone and are logged, so you know exactly which ad produced them.

Are the calls recorded?

Yes. Every call on a Household Referral tracked number is logged and recorded, so you can listen back and measure results.

Measurement

How to Track Advertising Results With Tracked Phone Numbers

By Household Referral MagazineOctober 24, 20264 min read

Why tracking changes everything

Without tracking, "How did you hear about us?" is the only clue you have, and callers often forget or guess. A tracked number gives you a clear count that does not depend on anyone remembering.

What you can learn from each call

Call tracking records more than the number of rings.

How many calls each ad or issue produced.
How long each call lasted, which hints at call quality.
What the caller actually asked for, from the recording.
Which calls became booked estimates or jobs, when you match them to your own records.

Work out your cost per customer

Divide what you spent on the ad by the number of customers who came from its calls. Do the same for other channels and compare. The channel with the lowest cost per customer, not the lowest ad price, is the one to grow.

Keep the habit going

Review your calls monthly, note which offers and headlines pull the most calls and change one thing at a time. Small tests add up over a year of twelve issues.